August 26, 2003

Yahoo blog rumor

Noticed in my sidebar, The Blog Herald (which needs an editor as bad as I do), reports that undisclosed sources inside Yahoo! say "that the company is already in talks with a number of blogging firms, looking for the right acquisition vehicle to integrate into the Yahoo! stable of sites."

It seems more likely to me that the Yahoo! Blog Korea site is a prototype of a homegrown blogging platform. Remember, this isn't rocket science.

Posted by xian at August 26, 2003 12:05 PM

My understanding is the Korean blogging system was a skunkwork project, perhaps not even discussed among the US and European folks looking at acquisitions. It's only rumor that it won't scale to Yahoo!'s US and worldwide volumes, leaving the door open to someone who's been there, done that.

Posted by: Phil Wolff at September 1, 2003 12:33 AM
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