Cussing is okay online @ Radio Free Blogistan

November 22, 2003

Christopher L. Filkins

Eric Celeste covers the shrinking newspaper market & the little futhermuckers who are causing it. With tv viewership down among the young as well it seems apparent the size of the internet in the total media landscape is accelerating as those who were young when the web explosion get older and bring their younger net obsessed siblings with them.

18-34 is the desired age range for advertisers. If the range was 18-34 back in 1998 when the young began using the net in hordes and having their media landscape effected by the web then today the range must be 23-34 for those not heavily invested in using the web. If this is true then in 2014 the advertising bottom for major media will be reached. If newspapers and tv networks can't make it work on those levels or can't grow their audience differently then we'll see a lot of media bankruptcies and failures by then.

I'm willing to bet both newspaper on demand and tv on demand will have eaten the lunch of existing channels by then. We'll see what happens. It's going to get much worse for tv & newspaper readership before it gets better, that's for sure. A lot worse.

Posted by filchyboy at November 22, 2003 11:24 PM

Comments

This brings to mind the famous quote from a former president of Ford, who said that forecasters tend to overestimate how much things will change in the short and underestimate how much they will change in the long run. The demise of the 'old' media will be slow and agonizing, but in a generation the concept of having to wait for a program or newspaper to be sent to you at some time predetermined by some media conglomerate, or buy content in a package predetermined by such a conglomerate, will seem as quaint as horsedrawn carts. And being forced to watch advertising as a condition of getting the information or advertising content you want -- oh, come on, grandpa, it wasn't really like that back in the 2000s, was it?

Posted by: Dave Pollard at November 23, 2003 6:50 PM

hes a CUNT pakkkkkkkkiiiiiiii eeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrr help plz.

Posted by: rachin at February 2, 2004 5:21 AM

Question .... I rec'd an email from a joker that used every 4 letter word he could think of to show his anger.
Can anyone cuss out anyone else on-line?

Posted by: Houghton Cleman at February 28, 2004 11:27 AM

What's stopping them? The traditional "risk of a punch in the nose" is absent, for instance.

Posted by: xian at February 29, 2004 1:53 PM