January 2, 2004

What's up with that A-List?

Meg at Mandarin Design really stirred up the pot recently when she asked all the C-listers to sign in. Meg asked her readers whether the A-List is a secret organization, if they would want to be an A-List blogger and why not.

Being the pain in the butt that I am, I was moved to ask more questions. What is the REAL A-List anyhow (and no, not that parody of a list)? Who's the real authority that creates the A-List and how do they derive that power? If the A-List is determined by measures, who selects the measures? If we use indexes (like Technorati, DayPop, PopDex, Google, etc.), which one(s) do we use? And aren't some measures purely quantitative and not qualitative? Isn't quality purely subjective?

What's your take on this A-List thing? Be sure to tell us whether you have a blog or not. And don't miss Meg's follow-up regarding the A-List.

Posted by rayne at January 2, 2004 12:57 PM

I would suggest 'cool' as a criterium. Yes, it's vague - but that's the point. It would result in many many A-lists, not that one obvious boring one.

So what's cool? Everything that Adam Curry is not. :D

Posted by: Harald at January 2, 2004 1:53 PM

Yea, the followup. How can one post the A-List when it seems to be a that is used loosely in describing a particular blog.

As in,
"Rayne is an A-List blogger"

But, I like the idea of being a C-List blogger. A-List to me, by definition, implies that it has to be a serious contrived blog that talks about current technology, politics, and requires that the author commpose posts that appeal to the masses. Or something like that. I suppose they are merely trying to flatter one when they call them an A-List blogger. But, as you so clearly pointed out, how would one recognize an A-List blog?

Posted by: meg at January 2, 2004 5:17 PM

I believe A-list in the blogosphere can be reduced to who was here first. Because of the age of blogs which started in 99 and naught they have enormous link equity compared to others begun more recently. I saw a figure recently which said something along the lines of each link into a site can increase the monthly number of visitors by 1000 over the course of a year. If this is at all accurate you can see that, aside from questions of quality etc, if your site has been around a long time it becomes a touchstone to others coming online. Hence the A-list.

The trick is not to allow yourself to get caught up in caring. It may be that newcomers to the web like Instapundit might derive some benfit from being called A-list by other newcomers but the term was around and being used before Glenn began posting. Once again it is best not to give a shit but when talking about the term it's good to keep separate the traffic vs longevity vs quality routine because they are not the same thing and do not really have correlation. In any event I may be wrong and I don't really care. I'd have not responded at all cept that you Rayne are an A-list member in my book. (I don't really know why except perhaps you have been my bridge into the Salon network - that and well of course I love a good rant and you can spew em with the best!)

Posted by: filchyboy at January 2, 2004 5:58 PM

I made some hopefully educational comments over at Meg's as well to cover more about these tools you mention. If you have any questions I may be able to help.

Posted by: filchyboy at January 2, 2004 6:17 PM

so who decides what blog/person goes on which list? is this like the best/worst dressed list from the oscars?

Posted by: alyssa at January 3, 2004 11:24 AM

Alyssa,
Yea? The best and worst dressed list from the Oscars. Don't you always wonder what the people who make those lists are wearing?

Filchyboy,
Thanks for the info, especially the link equity, a good name for it - link equity. It would suck to have to start a new blog with a new name after we have built up our link equity. Out of quantity does come some quality. Have a good one.

Posted by: meg at January 3, 2004 9:38 PM

I think the A-list are the bloggers who are consistently, over a period of months, read by others. It's the difference between the broadcast networks and the cable networks. Quality has nothing to do with it (Fox is an A-list network, PBS is not). It's all about reach and popularity and, thereby, power. Whether being an A-lister is important to you or not (in a non-profit medium like blogs, anyway) is a personal matter, and says something about you, and why you blog. It is true, under Shirky's Law, that being the first to attract an audience on a particular, popular subject pretty well guarantees you a place on the A-list. But a lot of subjects lose their popularity quickly and the blogs that first cover them quickly fall off the A-list. Look at the topics covered by the A-listers and you'll see the topics that most people (guys especially) talk about socially -- technology, work, sex, movies & books, politics. What's missing? Blogs by sports pundits. Blogs about celebrities. Figure out why there aren't A-listers blogging about these subjects and you'll know what the A-list is really about.

Posted by: Dave Pollard at January 4, 2004 7:15 PM

Hmm. Interesting feedback. I can see divergent interpretations highly dependent on definition. One's "Best Dressed List" is another's "Nightmare in Drag".

For instance: becoming a dinosaur, managing to outlive others, doesn't guarantee quality. It is a better predictor in that one's content must stand the test of time, yet I'm sure we can think of a few crusty dinosaurs that we merely tolerate out of politeness/ respect/ distaste for mercy killing.

Being read by others consistently is also no guarantee of quality as shown in Dave Pollard's choice example of Fox; we already know that quality is questionable, it's just ubiquitous like a McDonald's on every corner. Longevity has yet to be proven by Fox; ask me in 20 years whether they had that A-List thing going on like predecessors CBS, NBC, ABC.

Depending on who's using the term, A-List can mean nearly anything. When I hear the term A-List, I generally think of actors/actresses and models. This one's A-List, this one's B-, C-List...the only differentiation that defines who makes the cut? their last movie(s), their last photo shoot.

In other words, what have you done for me lately? Compel me to read you. I dare you.

Posted by: Rayne at January 4, 2004 7:56 PM

IŽm more interested in where the term A-List blogger comes from. Does it refer to the first list of only weblog, compiled on Camworld? Does anyone know? Anyway, if youŽre getting started with blogging and are reading about it, youŽll always stumble over the same names, the same blogs. I guess its no wonder that some have more traffic and catch more attention, thereŽs a lot of media power in the hands of some.

Posted by: ole at January 21, 2004 6:52 AM
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