The power of blogs lies in their echo effect

Liza Sabater

Online Journalism Review : To Their Surprise, Bloggers Are Force for Change in Big Media

"There is no single blog that has power comparable to that of a major daily paper like the L.A. Times," he said. "There's just no comparison between the circulation of any individual blogger -- even Glenn Reynolds of InstaPundit -- and that of a newspaper like the L.A. Times. However, when you look at blogs in the aggregate, I do think that blogs are potentially revolutionary. All you need is a computer, a viewpoint and the ability to express it. If your opinion is original, well-written and contributes to the discussion, there's a good chance that it will be noticed."