Corporate blogging ROI

Christian Crumlish

Scott Weisbrod posted this link to Forrester’s Charlene Li’s Calculating the ROI of blogs - it’s not about the math to the IA Institute’s mailing list a while back, singling out this quotation:

…because a blog’s ROI is built around building a closer relationship with your blog’s readers, be it your most ardent customers or your employees. It’s that investment in the relationship that turns intangible, unquantifiable blogs into hard metrics.